For most, childhood represents the lowest level of power they will hold. If you’ve forgotten how it felt like to be a kid sometimes, think of a recent time you’ve felt powerless. It sucks. Kids don’t like to feel like nothing is in their control. So giving them choice over even the most mundane things empowers them, makes cooperation more likely, and fulfills a basic human yearning. So this week, we are calling out some of the ways in which digital uniquely sets you up to easily infuse choices into kids' lives.